Tuesday, December 17, 2019

The Media And Its Effect On Women - 1472 Words

As 21st century members of the public, people are all fashioned to see things in a certain way, and for the most sense are generally used to seeing situations that are not politically correct or sexist. However cosmetic advertisements will use these situations to their advantage knowing which audience it is directing towards. An ad with a male audience in mind could involve women sexualised and exposing a lot of flesh. It is all-dependent on the cosmetic product and the image the company wishes to project. A handsome man will be used to portray the newest skin product, as a male will be aiming to live up to this standard of beauty. It is not only women aiming to be beautiful but I would mention that the majority of facial products are aimed towards women merely because there is such a vast quantity available. ‘The representation of women in the media has always been exploitative. It has reduced women to being nothing more than objects to be won’ (Berberick 2010:2). The media is filled with advertisements presenting women in provocative ways to gain attention, but as Berberick points out women have been fabricated into these objects through the varied visual images. Although it is not only women being objectified but also men being shown in sexualized ways. Women want to turn men into their fantasy, therefore the visual element is very important. ‘One content analysis of photographs in six male-oriented magazines found that there was a wide range in theShow MoreRelatedMass Media Effects on Women1721 Words   |  7 PagesEng- 100 28, Nov, 2012 Mass media Effects on women Advertisement put adverse impact on women’s these could be internal or external. Internally when women watch ideal or thin images of models in advertisement then they feel very unattractive compare to the models in commercials. They feel lower self-esteem and self-concept in them and it generates anxiety or depression in women. 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